One of the most common questions that I get – and one that I have been struggling with myself as well – is: “local vs global”.

The power of local charm

Are you a small local player? Good for you! Customers LOVE charming local suppliers!

Think about it: what do you think when you hear about a little winery in Toscana or Napa? Or a small bakery in France? I know, right?! They are freaking exotic to everyone who doesn’t live there.

News flash: YOU can be AS exotic to another market if you choose to be. Play with your local charm and they will come. Best case scenario: from all over the world.

Customizable to the max

Let’s talk about another strategy: customizing your products or services.

Did you ever grab a Coca Cola bottle with your name on? And did you buy a printable Nutella jar? Me: yes and yes! It’s innovative and fun and it feels personal.

Big brands are flirting with us by making their global campaigns to local campaigns. Personalized to any market and any name. Customizable to the max.

What can we learn from this? Well, if they can do it – anyone can do it! Yes, they have a huge machinery for it, but they also have millions of more options to deliver.

What could YOU do to personalize your product or service to every client all over the globe?

I have created a free checklist with strategies on how to scale up a small business and go from local to global. Download it at

Don’t miss out Creativity House Podcast, the episode on scaling up: