• Smart Start – för dig som drömmer om att starta eget

    Visste du att det startas 100 miljoner företag varje år? Drömmer du om ditt? Då har vi på Creativity House skapat något som är helt perfekt för dig, Låt oss presentera…

    Om du vill göra skillnad och hjälpa människor med dina unika skills, om du inte längre vill jobba för någon annan utan utveckla ditt varumärke och skapa ett liv du älskar – då är Smart Start för DIG!

    Så, om du är redo att göra drömmen till verklighet, låt oss göra det tillsammans!

    Så här ser kursen ut:

    Modul 1

    Smart Start Start

    (ursäkta den fåniga titeln!) Här är den logiska början till den logiska resan. Det är också den enda modulen där vi faktiskt skickar dig vidare till en hemsida som är världsklass på allt som har att göra med företagsformer och att registrera företaget. Vi hade inte kunnat förklara det bättre. Allt annat tar vi hand om.

    Highlights:

    En genomgång av processen att starta upp.

    • Vad du faktiskt behöver ha koll på
    • Vikten av struktur
    Modul 2

    Din grund

    Innan vi börjar definiera din marknad och skapa ditt erbjudande, behöver vi lägga en stabil grund för din business. Tänk att det är lite som att bygga ett hus. Grunden först, inredning sen.

    Highlights:

    Vi kommer hitta ditt “varför” och vad som motiverar dig så att du kan bli den bästa professionella versionen av dig själv.

    • Ditt idealliv
    • Dina styrkor
    • Ditt icke förhandlingsbara
    Modul 3

    Hitta idealkunden

    I den här modulen kommer du lära dig exakt vem som är din idealkund och var du ska finna din marknad. Om det här görs på ett bra sätt, så kan resultaten komma riktigt snabbt!

    Highlights:

    En enkel men ack så effektiv metod för att hitta idealkunden genom att använda sig av sina unique selling points.

    • Vad är unique selling points
    • Hur man ska hitta sin marknad
    • Hur man ska nå ut till sina idealkunder
    Modul 4

    Ditt erbjudande

    Nu när du vet vem som är din idealkund behöver du ge dem an offer they can’t refuse! (många nya företagare börjar med att skapa ett erbjudande och sedan leta kunder. Så ska vi inte göra)

    Highlights:

    En ordentlig genomgång av alla typer av tjänster som du kan erbjuda till dina kunder.

    • Din huvudtjänst
    • Varianter av din huvudtjänst
    • Din minsta och mest exklusiva tjänst
    Modul 5

    Försäljning

    Givetvis har vi en modul ägnad åt sälj. En stor del nya företagare tycker att sälj är svårt, så till den grad att de väljer att inte starta över huvudtaget. Du är inte (längre) en av dessa företagare.

    Highlights:

    Du kommer lära dig det du behöver för att börja sälja dina tjänster och produkter

    • Prissättning
    • Merförsäljning
    • De rätta säljfrågorna och när du ska ställa dem
    Modul 6

    Marknadsföring

    Du har din idealkund klar, du har skapat det perfekta erbjudandet och du har din säljstrategi. Nu ska du bara nå ut med ditt budskap!

    Highlights:

    Det här är den enda modulen då vi fokuserar på både dina produkter och tjänster men också på DIG som företagare.

    • Skillnad mellan branding och marknadsföring
    • Marknadsföring på olika kanaler
    • Positionering (som företagare)

    Läs mer och anmäl dig HÄR. Jag ser fram emot att göra den här resan tillsammans med dig!

    (psst… anmälan är öppen till den 15 april)

  • 10 webinars later…

    The launch of Smart Start is coming to an end – and I am so damn happy that I decided to create this course. Quite a quick decision based on ICA validation calls (meaning that my tribe told me that this was needed), and now there is only 3 days left until we close the enrollment (svenska här) (english here).

    During this process I gave 10 webinars! 10!! Prior to this launch I had done 5 webinars in total, all in Swedish. But why go about it smooth and settle when you can go full throttle, right? I loved every minute of it though!

    Practice makes perfect and I think that mid in I actually nailed it! Now I am hoping that all the people registered for the webinars left with wanting more – that is kind of the goal with webinars.

    Next time we open for Smart Start is around my birthday, August 10th. If you dream about starting a business before that – enroll now and start when you’re ready!

    Click HERE to enroll (or here for SVENSKA)! I would love to see you inside Smart Start!

  • Tattoo finally finished – after 6 years!

    Do you like tattoos? Do you have any on your body? I have 3 tattoos (plus one cover up so, technically it’s 4). I love them and the saying: “once you get your first, you will want more” is totally valid. 6 years ago I wanted a cover up for my lower back – I had written “Magdalena” as in my own signature back in the 1900-something and it was old and grey. So I decided on a cover up by an item I really love: a cassette. Plus, in an impulse, I asked for a bicycle gear – I was just beginning my triathlon career (not knowing that my triathlon experience 6 months later would end after 20 meters in the water – very embarrassing and a totally different story).

    The tattoo never got finished that day. I fainted – out of pain or rather the tattoo artist touching some nerve – plus it hurt so much, so once the cassette was ready, I called it a day, and never came back. Last week I was coaching a student (well… to be honest, we were coaching each other, haha!), Susanne Becker who owns a beauty studio in Norrtälje, Body & Bling – and she told me that they had a tattoo artist in the house. The funny thing, I was hesitating for 6 years about what to do with this old thing, and in a few minutes time I had decided to finish it.

    I immediately trusted Mandy – without even meeting her – because my Susanne would never take in someone under her wing who was not world class. Plus (and this one is silly but worth thinking about if you are brainstorming on a new company name): Mandy’s shop is called: Studio Kapitel (follow here). Kapitel = Chapter. I am just about to start a new chapter in life – at the time of writing the big move is T-14 days!

    Yesterday, I finally finished something that has been bothering me for 6 years! And I need to tell you: it did not hurt (ok, it’s not enjoyable – everyone who says that is either extremely tolerant for pain or has very short memory!) and was nothing like the last experience – which was what kept me from finishing in the first place. The result is stunning, I think! Do you agree?

    Thank you Mandy for doing this, and thank you Susanne for recommending Mandy! Psst… we are not ENTIRELY done, I will be back for another tattoo next week…

    Someone once told me that tattoos are only for inmates. We’re not in contact anymore.

    (featured image: Envato elements)

  • A week to be damn proud of!

    I realize that I’m not very present here, but this past week needs acknowledging. Last time I was so productive was during making the Planner. This week was all about the launch of Start Smart.

    Let me start from the beginning. A few weeks ago, I made some very important validation calls – talks with my ideal clients about the courses at Creativity House and what to produce next. I think that I in the back of my head knew this, but my clients made me finally understand that something was missing. You see, we have the Idea Lab, which is a very nisched mini course and on the other side we have the Creative Business Thinking Masterclass (at the moment only in Swedish), which is a comprehensive advanced experience for a person who is already in business. It’s expensive and takes a lot of Know-Like-Trust to press the Buy button and if you don’t know of me or Creativity House, this is not the first thing you buy. What I was missing was a starter course, an entry level product. It took me a few days to do a course layout and all the presentation slides. When we entered last week, Smart Start was still mostly in my head. Another idea that was in my head was:

    We might as well do everything parallell in Swedish AND English!

    On Monday, I recorded 60 (!) good quality videos (which means about 75 videos). I started at 11 AM and by 11 PM I was done. That’s kind of insane! Although the video part is the easiest for me – I usually do one take and no script – 60 if them is still a big deal. On Tuesday and Wednesday I was teaching two full days of Entrepreneurship at Väddö and we actually found some time to play an hour of badminton! It was soooo long ago – and so much fun! (did you know that badminton was my first sport?)

    Thursday = humor show for our students at Humorprogrammet and two LIVE webinars, one in Swedish and one in English. Let me tell you a little secret: not everything was all done and ready for the webinars as I went LIVE. The sales page was poor and the slides got completed about 30 seconds before I started recording. THAT IS FINE! The difference between Entrepreneurs and Wantepreneurs is that Entrepreneurs keep going no matter what. Start before you’re ready, work in BETA mode and all that. I can confess to doing just about what was crucial to sell courses off the webinar and improving it later on.

    (This is what it looks like when you record on Ecamm and stream in Zoom webinar.)

    Friday was another webinar in Swedish. I really love doing them – especially if there is a lot of interaction, which there usually is. But something happened after that webinar. It’s like I… checked out. Not another minute of good quality work was made that day. Which is EXACTLY how it needed to be.

    If you only take one thing from this post, take this: listen to your body. Regardless of how much you love your work (which I do!), you need to hear the signals on when it’s time to rest, so that you won’t burn out. I spent my Friday night binge watching Swedish Masterchef. To be honest, I was snoozing on the couch at 7.30 PM with Zumo on me. Best evening ever.

    Saturday was practical stuff during the day (moving in less than three weeks means it’s about time to pack) and then work at night. I have discovered that I do my best from late afternoon until about 2 AM, so I try to fit that in. Content creation, learning stuff, catching up on all those launch things that were not yet ready… Plus, when I was being efficient, I made a Social Media content plan for the next 3 months.

    And today, Sunday, OMG! (it’s technically Monday, but in my world the next day starts when you wake up, do you know what I mean and can you relate?). I created two awesome landing pages for Smart Start (one in English and one in Swedish), updated the website for House of Comedy, added 7 (!!) webinar dates upon request (go to this link), packed some things and gave Zumo a perfect Sunday with a lot of play and time outside. To be honest, I don’t understand how I am still awake!

    Disclaimer: I didn’t find the time to record and release the podcast episode(s), but 60 videos makes up for this. The kitchen looks like a war zone, because when I work a lot, I eat a lot and mess up the house a lot. Nothing of that is important. One thing that never ever gets neglected, regardless of how much I work, is the doggy.

    Writing this I want to show you what’s possible. I am not special in any way, I think I just found exactly where I need to be. I want the same for you, so that you can be proud of your work. And when Monday morning comes, you will want to jump out of bed and keep building that dream life of yours.

    Go get yourself an awesome week!

    (featured image: Knut Koivisto)

  • Let’s work smarter this year, shall we?

    February is here and a new theme at Creativity House – during the upcoming weeks we will be focusing on working smarter. In particular: outsmarting the competitors. Why, you ask? Our slogan at Creativity House is:

    Outsmart your competitors, wow your clients

    so it was about time! We started off with a week all on working smart by reusing your good content. Check it out here:

    Then we followed up with the principle: “give them what they want, show them what they need”:

    And finally, a freebie with a 6 “golden rules” formula on how to outsmart the competitors:

    (get it here in English & här på svenska).

    January has been really productive and now it’s time to accelerate! I hope that you enjoy the content!

    P.S. One of the things I’ve changed this year (to a smarter way of thinking) is how much time I spend on my phone. Less screen time = more time to create value for customers.